Coachella, the annual dual weekend long music festival for trustafarians, celebs and other 1% adjacent types, has just wrapped.
Well, not exactly — Beyoncé just poured gasoline on their stage, lit a sequined sash, yelled Black Lives Matter and ran.
Ok, maybe she didn’t do that — but it’s what I saw. …
Let’s talk about the blind spots of Total Market, Shea Moisture’s #HairHate campaign, and what’s next for brands in digital media.
In late April Shea Moisture dropped an advertising spot that was a part of their #HairHate campaign. As is the nature of digital media, particularly when the tactic is not engaged with synergy and nuance — it can become a bit detached from it’s intended meaning. I won’t dive to deep into the content of the ad, because you can read some awesome breakdowns here and here. Instead, I…
Subtitle: As written by a woman
Here’s a list of places where it is ok to talk to women wearing headphones:
That was easy. I wrote less than 1783 words and was still able to convey very solid and actionable dating advice.
Who is Dan Bacon you say? A “relationship expert” with a Google+ page. But if you’re still not convinced, according to the man himself:
I teach men how to become more successful with women by improving their confidence, social skills and understanding of what women really want. …
#BlackMenHugging IS an image of “strong” Black Men.
The above photo, of CREED actor Michael B. Jordan and filmmaker Ryan Coogler, is currently circulating our vast internet. Upon initial viewing I found it to be a well shot photo of two of our own emerging screen powerhouses, and silently marveled at the love that these two men show each other in this photo. It reminds of the playful hugs that you’d see among brothers, or father and son. Imagine my surprise to learn that the image was not met with that same affinity by some people.
— Audre Lorde
Marketers are ﬁnally becoming aware of how they may be (are) deﬁcient in CulturaliQ. Good CulturaliQ is having a fundamental understanding of the social behavior of a society, speciﬁcally where various ethnicities are concerned. Trends of late note how various companies lack of CulturaliQ is becoming more exposed. Cultural missteps online by companies like IHOP, Taco Bell and Dave & Busters, feature slang ﬁlled tweets that are not “on ﬂeek.” Rather, they are oﬀensive, and misrepresent key insights at the core of their targeted audience marketing eﬀorts. Advertisers are not the only ones who can beneﬁt from increasing their CulturaliQ.
Today is Women’s Equality Day. Yay Congress for doing the “right” thing!
That said, the celebratory image above is floating around Facebook today to mark this auspicious occasion. Take a look closely, and tell me what you see?
I’ll humor you… a cute, and well meaning image depicting the Congress granting women the right to vote in 1920. It features some really diverse women represented in the graphic. I think I even spy an Asian woman, and possibly what is meant to be interpreted as an Queer POC. Really, Super, Totally Awesome, right?!
Since “we were sufferin’ until suffrage…” Word…
“During the gold rush its a good time to be in the pick and shovel business.” — Mark Twain
In the 1800’s when gold was found by James W. Marshall at Sutter’s Mill in California, it set off a nearly 20 year “Gold Rush” in California. Surprisingly, the first reported millionaire from that discovery was not one of the miners, yet one of the first publicists of the movement — Samuel Brennan.
The Gold Rush brought nearly 300,000 people to California by land and sea. …